ROTEM LEVY
Hi, I'm Rotem!
I'm an MBA graduate at NYU and Tel Aviv University, specializing in Entrepreneurship & Innovation, with 5+ years of hands-on experience in marketing, brand strategy, and content.
I bring a strong mix of strategic thinking, storytelling, and creative execution, leading impactful campaigns from concept to launch.
I’m passionate about building culturally relevant, digitally driven brand experiences, especially in fast-paced, innovation-centered environments.
STRATEGY
Where insight meets impact - from positioning to creative direction
Loyalty Strategy
Shaping a new loyalty concept for Revolve Beauty: gamified, personalized, and community-powered.
Goal: Build a future-facing loyalty strategy for Revolve Beauty, that drives engagement
My Role: Led the concept and strategy, focusing on Gen Z behavior, emotional loyalty, and cross-channel brand experience.
Concept: A tier-based program with tailored incentives that encouraging UGC, and interaction
Results:
– A/B tests showed high motivation to join the loyalty program
– Boosted repeat traffic through gamified features and personalized rewards
Community x
Loyalty Concept
I designed a gamified loyalty concept that rewards not only purchases, but also community engagement and UGC.
Goal: Reimagine loyalty as a social experience — rewarding participation, not just transactions.
My Role: Led the strategy and creative direction, including storytelling.
Concept: Gamified missions (e.g., tagging friends, posting content) with real-time rewards, pushing UGC and peer engagement.
Results:
– Drove a 70% increase in engagement during testing
- Strengthened Revolve’s connection with Gen Z beauty shoppers
CAMPAIGNS & COMMERCIAL
Bold campaigns designed to perform, across platforms, formats, and audiences
lululemon x Fit House &
Locker Room - Launch Activations
Brand launch activations at Tel Aviv’s leading studios - brought lululemon’s premium identity to life through curated workouts, influencer content, and strong community buzz.
Goal: Introduce lululemon to the Israeli market in an authentic, experience-led way.
My Role: Led the entire campaign: partnerships, content, community activation, and storytelling.
Concept: Two unique branded events — one energetic (Locker Room), one serene (Fit House) — designed for maximum visibility, engagement, and brand immersion.
Results:
- Gained 10K new followers within weeks
- Achieved 10%+ conversation rate through UGC and collaborations
- Positioned Lululemon as a top-tier lifestyle brand in Israel
Valentine’s Day Campaign -
Poliakov Family
Valentine's day campaign featuring the Poliakov family - known for their authentic chemistry, humor, and strong emotional connection with local audiences.
Goal: Create an emotional Valentine’s campaign that feels real and authentic
Concept: Instead of classic romantic storytelling, the campaign highlighted humorous and moments inside the Polyakov home – celebrating love between parents, siblings, and generations.
Role: Led the campaign end-to-end- crafted the narrative and tone across the channels
Results:
- +250K organic views within one week
- Significant rise in product page visits during campaign week
- High engagement and shares around the campaign
Erroca x Neta Alchimister -
Ray-Ban Campaign
A high-impact fashion campaign from the Primavera Sound Festival, led by Erroca’s brand ambassador Neta Alchimister.
Goal: Strengthen Ray-Ban’s cultural relevance among fashion-forward audiences
Concept: The campaign followed brand ambassador Neta Alchimister during Primavera Sound in Barcelona. The content positioned Ray-Ban as a global lifestyle icon
Role: Managed the rollout across social platforms during the festival.
Results:
- Over 400K organic views within days
- High engagement and shareability among Gen Z and millennial audiences
- Strengthened Ray-Ban’s positioning as a fashion and music culture icon
International Women’s Day Campaign
A bold and stylish celebration of female power and individuality - positioning SEAT as a young, modern, and lifestyle brand.
Goal: Position SEAT as a young, dynamic, and culturally relevant brand
Concept: The video reframed SEAT as a confident, edgy choice for women who lead their own way. Through sharp editing, strong female casting, and a fashion-meets-mobility aesthetic.
Role: Led the creative concept and tone, storytelling, and managed content across digital platforms.
Results:
- Over 200K organic views across platforms
- High resonance among Gen Z and millennial women
- Reinforced SEAT’s image as a bold and fashion-forward lifestyle brand
CULTURE & COMMUNITY
Shaping brands through real-world connection, cultural relevance, and authentic partnerships
Factory 54 x Schneider - Awareness Campaign
A heartfelt content collaboration spotlighting the strength and everyday joy of children living with chronic illness.
Goal: Raise awareness of children living with chronic illness
Concept: The campaign focused on authenticity and emotional connection, and was launched across Factory 54’s digital - Instagram, website, blog, and newsletter.
Role: Led the full execution of the omni-channel campaign
Results:
- Campaign success led to a second collaboration
- Received media coverage and strong emotional resonance
- Increased awareness and raised significant donations to the pediatric ward
Design Museum Holon
x Designit -
Language in Color
An AI-driven art collaboration exploring Israeli identity by translating local language into visual color expressions.
Goal: Raise brand awareness through a cultural collaboration that connects with Israeli identity.
Concept: Iconic Israeli expressions were translated into color using AI - creating a visual dictionary of local language. The project ran as a physical and digital installation.
Role: Managed execution across exhibition, social media, and branded content.
Results:
- Positioned the brand as a leading player in the local design scene
- Achieved 30% increase in web traffic and brand visibility
- Used for internal recruitment and brand storytelling across platforms
Working With The Best Clients
